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Bieber to Launch Third Fragrance

"The Key" features a bottle with a wearable charm.

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By: Jamie Matusow

Editor-in-Chief

Justin Bieber will launch his third fragrance in July – it’s called “The Key.”

The fragrance is hidden in a sleek, opaque, all-white, rectangular-shaped bottle. It is adorned with a gold engraved metal plaque, and a large gold key hangs from what resembles a padlock’s loop. The
vintage style gold key detaches, and is meant to be worn as a charm.

The company describes the uplifting floral musk scent as “energetic with a sexy splash of sparkling freshness…and a burst of juicy fruits.”

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